There is nothing worse then seeing a boring, irrelevant advertisement when watching TV, or surfing the Internet. For me, an Advertisement has to stick out, be a one of a kind for me to pay attention to it. That’s what I think is so great about seafood, so much creativity is being seafood advertisement. This Advertisement from Legal Sea Foods is creative, unique, clever, and humorous. The advertisement comes from the saying “Give a man a fish, and he’ll eat for a day. Teach a man to fish, and he’ll eat for a lifetime” They have taken this well known saying into advertising there business.
What clever and so intriguing to me in this advertisement is the little saying on the bottom of the advertisement! It states, “If it isn’t fresh, it isn’t legal” This is such a bold and important statement in the Seafood world. The one thing I would change about this ad would to increase the font size of the advertisement as it’s such an important statement for Legal Sea Foods, and could be missed by there audience. Other advertisements from this campaign are all relevant and clever to there company. This Advertisement and Legal Foods Ad campaign makes me want to look more into Legal Seafood’s, makes me interested in there company and what they are all about. That’s the whole point of an Advertisement campaign and I thought they executed it very well. As a Advertising major this is what inspires me to continue in the major and makes me feel excited to continue in the field of area. http://adsoftheworld.com/campaign/legal-sea-foods-devitoverdi-05-2010
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